Lean startup is an approach to building new businesses based on the belief that entrepreneurs must investigate, experiment, test and iterate as they develop products. The concept of lean startup originated in the early 2000s and evolved into a methodology around 2010.
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Subject : Business, non-fiction, Entrepreneurship
Author : Eric Ries
Publisher : Crown Business (USA)
Publication Date : 13 September 2011
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The Lean Startup offers both entrepreneurs and wantrepreneurs a semi-scientific, real-world approach to building a business by using validation, finding a profitable business model and creating a growth engine.
Startups face many challenges and only the best go on to become successful companies. One issue that holds traditional startups back is that they often start with a product idea and then build it without making sure there is a market for it. Often, a startup will fail because it does not deliver something that people actually want.
A lean startup attempts to solve this problem scientifically by using specific principles and processes. The idea of a lean startup comes from Eric Ries, who has written extensively on it in a book and a website. According to him, there are five main principles for creating lean startups:
1. Entrepreneurs are everywhere
2. Entrepreneurship is management
3. Validated learning
4. Innovation Accounting
5. Build-Measure-Learn
// ABOUT Eric Ries //
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
Education: Yale University (2001)
Born: September 22, 1978
Work: Organizations founded: IMVU, Long-Term Stock Exchange, Resistbot
Occupation: Entrepreneur, blogger, author
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